Car Commercials That Made an Impact
Car commercials have been a staple in the advertising industry for decades, but only a few have managed to truly leave a lasting impact on viewers. From showcasing the latest technology to tugging at our heartstrings, these powerful commercials have managed to capture our attention and make us feel a certain way about a particular car brand. In this article, we will take a closer look at some of the most impactful car commercials that have stood the test of time and continue to leave a mark on our minds.
The Power of Storytelling in Car Commercials
There’s no denying that storytelling is a powerful tool when it comes to advertising, and car commercials are no exception. A great example of this is the commercial for the Volkswagen Beetle titled “The Force.” This commercial, first aired during the 2011 Super Bowl, tells the heartwarming story of a young boy trying to use “the Force” on everyday objects. When his dad comes home in a new Volkswagen Beetle, the boy tries to use his powers on the car, with the final shot revealing that it was actually the dad using the remote to start the car. This clever and heartwarming narrative perfectly captures the essence of the Volkswagen brand and has since become one of the most iconic car commercials of all time.
The Power of Emotion in Car Commercials
Emotion is another powerful element that car manufacturers use to make their commercials stand out. One of the most emotional car commercials is “The Pick-Up” by Toyota. This commercial tells the story of a father and daughter, with the father buying a new Toyota Tundra to replace his old truck. The final scene shows the father giving the keys to his daughter, now grown up and about to move away, symbolizing the passing down of a family tradition. This emotional commercial not only showcases the features of the car but also tugs at the heartstrings of viewers, making it a highly impactful ad.
The Power of Humor in Car Commercials
While emotion and storytelling often take center stage in car commercials, humor can also be an effective way to make an impact. A prime example of this is the Audi commercial “The Chase,” which was aired during the 2009 Super Bowl. This hilarious ad shows people escaping from jail and trying to steal different luxurious vehicles, only to all end up in the same car- the Audi A6. With its slapstick humor and clever twist, this commercial managed to showcase the speed and agility of the car while still making viewers laugh.
The Power of Innovation in Car Commercials
In today’s fast-changing world, innovation is key for car manufacturers to stay ahead of their competitors. One car commercial that perfectly captures this is the “Sonic” commercial by Chevrolet. This ad promotes the brand’s first-ever turbocharged subcompact car by showcasing its agility and speed in a dynamic and fun way. The commercial went viral and became one of the most successful car commercials in recent years, proving that showcasing innovation in a clever and entertaining manner can make a big impact.
The Power of Music in Car Commercials
Music is yet another powerful tool used in car commercials to evoke emotion and leave a lasting impression on viewers. One of the most iconic examples of this is the 2001 Jaguar S-Type commercial, featuring a cover of the iconic song “Mad World” by Tears for Fears. This hauntingly beautiful ad perfectly captured the elegance and sophistication of the Jaguar brand, while also evoking a sense of nostalgia through its use of the popular song.
In Conclusion
Car commercials have come a long way from simply showcasing a car’s features and specifications. With the help of powerful storytelling, emotion, humor, innovation, and music, these commercials have managed to connect with viewers on a deeper level and make a lasting impression. While there have been countless impactful car commercials over the years, these five examples have truly stood the test of time and continue to make an impact on viewers to this day.
